メモ：BOPに関するサイト
この文書の中に、BOPに関するいろいろなサイトへのリンクがあって、役に立ちそう。
Case Studyに関するリンク：
UNDPのGrowing Inclusive MarketsのCase Studiesのページ:
http://cases.growinginclusivemarkets.org/
WBCSD Case Studies:
http://www.wbcsd.org/templates/TemplateWBCSD2/layout.asp?type=p&MenuId=MTY3&doOpen=1&ClickMenu=LeftMenu
Business Fights Poverty Clickable Map
http://www.businessfightspoverty.org/page/page/show?id=2014886%3APage%3A16187
Harvard Economic Opportunity Series Papers
http://www.hks.harvard.edu/m-rcbg/CSRI/pub_reports.html
IFC/Harvard: Scaling Up Inclusive Business
http://www.ifc.org/ifcext/advisoryservices.nsf/AttachmentsByTitle/BOP_Scaling_Up_Inclusive_Business/$FILE/BOP_Scaling_Up_Inclusive_Business.pdf
IFC: Telling Our Story: Base of the Pyramid Investments
http://www.ifc.org/ifcext/media.nsf/AttachmentsByTitle/TOS_BOP_Apr10/$FILE/TOS_BOP_Apr10.pdf
BCtA case studies
http://www.businesscalltoaction.org/category/media/case-studies/
Market Data
UNDP Heat Maps
http://www.growinginclusivemarkets.org/publications/global/heat-maps/heat-map-methodology/
There are three key steps in constructing a market heat map: measuring the total number of possible poor consumers, measuring the total number of poor consumers with access to a good or service, and identifying and measuring the contributions of different actors on the supply side.
IFC, World Bank & WRI: The Next 4 Billion: Market Size and Business Strategy at the Base of the Pyramid
http://rru.worldbank.org/thenext4billion
Chapter 1: Introduction and market overview
Chapter 2: The health market
Chapter 3: The information and communications market
Chapter 4: The water market
Chapter 5: The transportation market
Chapter 6: The housing market
Chapter 7: The energy market
Chapter 8: The food market
Chapter 9: The financial services market
References, Appendix A: Income data, Appendix B: Expenditure data, Country data tables
World Bank Dataにもリンクが貼られてる。
http://data.worldbank.org/
これまでYahooニュースを見ていた時間を
これらの情報を見る時間にしていけば、
結構フォローできるようになるはず！！！
